New campaign launched by drinks trade charity
The Licensed Trade Charity has announced the launch of a new marketing campaign, “Time to Open Up”. The campaign will go live this week and aims to raise awareness of the free resources available to anyone working in pubs, bars and breweries, when they have a personal or family problem. The charity provides support for a range of issues including illness, housing and relationship problems and debt.
As part of the new awareness drive, the charity will be distributing information kits, including POS to pubs through major operators, as well as independent bar chains to give them the tools to inform their employees about the support on offer, which includes a free helpline, resource website and financial help for those working in the trade and their families.
Liz Gaffer, Director of Marketing at the Licensed Trade Charity, comments: “Successful operators know that offering additional support to employees, and their families is a strong factor in recruitment and retention. As well as the help they offer as employees, many have said that having an independent resource is really useful to them.
“Last year over 7,000 people made use of the Licensed Trade Charity’s resources and support. We know that it’s often not easy to talk about problems but we hope this new, engaging campaign raises awareness of the help we can offer and give people the confidence to open up.”
As well as advertising, the new 360º campaign will also include PR and social media support. The charity’s website has also been refreshed to make it easier for people to find the help they need from the charity.
The Licensed Trade Charity was established more than 200 years ago by publicans for publicans and their families, and is the industry’s longest standing charity. Support is free and confidential.
For further information, please call the marketing team on 01344 884440.
